The relevance of recognized confusion and WOM to purchase postponement-an example of vehicle purchasing

碩士 === 國立臺灣師範大學 === 工業科技教育學系在職進修碩士班 === 102 === Nowdays the consumers facing more and more product assortments and enterprises have been facing fierce competition in the new product development. Resulting in these, shorter product life cycle, and speed stressed competition will become more important...

Full description

Bibliographic Details
Main Author: 洪希真
Other Authors: 洪榮昭
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/8rsype