Using Value Compass Theory to Explore Enterprise Strategy Orientation on Mobile App

碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 102 === The characters of mobile commerce can be created multiple innovation ideas. Many enterprises attach importance to have Apps on business, especially brand marketing which is high capital. The consumer behavior is changed by mobile App that is a ch...

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Bibliographic Details
Main Authors: Shun-Yuan Cheng, 鄭順元
Other Authors: Che-Hung Liu
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/59429580309094537715