How to evaluate advertising effect through SoLoMo advertising
碩士 === 國立清華大學 === 科技管理研究所 === 102 === The flourishing of social media and smart devices make the style of advertising becomes diversified. Moreover, mobile advertising has further progress on revolution, which was called “So (social)-Lo (local)-Mo (mobile) advertising”. Therefore, how to design an a...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18210514541201181085 |