How to evaluate advertising effect of SoLoMo communication?
碩士 === 國立清華大學 === 科技管理研究所 === 102 === Abstract The evolution of mobile devices arising from the explosive dissemination of Smart phones is widely changing life as we know it. In particular, as marketers, the traditional digital marketing such as emails or pop-out banners on websites can no longer fu...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96794671893795072162 |