A Confirmative Study of Customer Satisfaction and Behavior Intensions on Sporting Events
碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 102 === Purpose: The purpose of this study was to investigate the relationships among service quality, game quality, customer satisfaction and behavior intensions in 2014 Vietnam University Games. Methods: The study was conducted to survey in the final round of th...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/32060560957002227927 |