The Impact of Team Identification and Satisfaction on Loyalty ─NBA Fans in Taiwan as an Example
碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 102 === This study aimed to understand the relationships among the team identity, satisfaction and loyalty of different kinds of NBA fans and to compare the differences of demographic variables on manipulated variables. Then it explores whether the team identity...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/2ebv76 |