A Study on the Relationship among Service Quality, Perceived Value and Customer Loyalty : The Moderating Role of Corporate Image of Mobile Telecommunication Firms in Taiwan
碩士 === 國立臺北商業技術學院 === 國際商務系碩士班 === 102 === With the development of globalization, customer orientation is now the new trend. As all the mobile telecommunications firms follow this trend, it reduced the diversity of services provided by mobile telecommunication companies. When the services provided b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xumvz3 |