A Study of the Participation Behavior of the Online Game Players: Based on TAM
碩士 === 國立臺北商業大學 === 商學研究所 === 102 === In this study, the perspective of using internal and external motivation to explore the impact of the behavior of the players’ continuous participation, motivation is a primary antecedent of continuous behavior. However the researches about online games are seld...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pzm2ug |