Relationship of Perceived Value, Social Influence and Desires– a case of mobile communities App

碩士 === 國立臺北商業技術學院 === 商學研究所 === 102 === By the popularization of the computer and the developing of the internet, to contribute many consumer-oriented virtual communities. The content of information provided by these communities do not like the content of corporate information which is provided for...

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Bibliographic Details
Main Authors: Guei, Shuo-Heng, 桂碩亨
Other Authors: Lai, Ming-Cheng
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/3x7g7d