Using the S-O-R Model to Investigate the Performance of Tourist Experiential Marketing in the Taiwan Taoyuan International Airport
碩士 === 國立臺北商業技術學院 === 商學研究所 === 102 === As technology improves and the economy grows, international business and trading become easier and more frequent than it were. The number of business travelers has significantly increased as a result, and there is not only driven international trade betwe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31954426446781040257 |