A Study on Effect of Antecedents and Consequences of Consumer-Brand Identification
碩士 === 國立臺北商業技術學院 === 商學研究所 === 102 === Nowadays, the higher education and knowledge of consumers make them pay more attention on the quality of the diversity of products. People will choose famous brand as their standard of products, so brand and trademark become one of the main reasons for them wh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19819993496999388888 |