An Empirical Study of Marketing Strategy and Brand Equity – An Example for Fushan Company
碩士 === 國立中山大學 === 高階經營碩士班 === 102 === Chinese believe incense is the connection between spirit and people, so Chinese consider incense offering sacrifices to ancestors. Made of traditional Chinese medicine, so the smoke of incense allows people feel clam and peaceful. Accordingly, the usages of ince...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67vxen |