Understanding online shopping service failure recovery froma psychological contract violation perspective
碩士 === 國立中山大學 === 資訊管理學系研究所 === 102 === Shopping online has become one of the popular ways for consumers to purchase merchants. However, service failures cannot be completely excluded during this process. When service failure takes places but according recovering action cannot satisfy customers in a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25750287848700384679 |