A Study of Satisfaction Towards Event Marketing Audience Participation and Urban Identity-Examplified by the 2013 World Sports Dance Conference
碩士 === 國立中山大學 === 傳播管理研究所 === 102 === Organizing international sports events must not be overlooked, as it can enhance the competitiveness of a city, the city imagery, economic development, and various positive benefits, but it also has negative sociocultural and environmental impacts on society. Au...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jnfufb |