A Study of the Purchasing Intention of Online Group-Buying Customers in Taiwan
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === With a rapid development of information technology, it’s boomed the e-commerce market. According to the research by MIC (Market Intelligence and Consulting Institute), Taiwan e-commerce market will reach NT$879,600 million in 2014, estimated in 2015 will exc...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6kvctu |