The Influence of Sales Promotion on Purchasing Intension and Buying Behavior: A Case Study of Unilever Personal Product
碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Consumers pay more attention on the price because of the financial recession these yeas. Companies need to provide various sales promotion to attract consumers to buy products. Sales promotions become more and more important especially when the products are re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hx577j |