A Study on Experiential Marketing and Revisit Intention at Pier-2 Art Centre

碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === In recent years, the Taiwanese Government encourages and supports to the cultural and creative industries for the expecting to develop more creative talents and citizens. As the change of lifestyles and consumer behaviors, people embark to seek to the balance...

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Bibliographic Details
Main Authors: WAN-TIN LIN, 林婉庭
Other Authors: Tsai, Hsien-tang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/57369w