Does Better Brand Equity Enhance Tourists' Revisit Intention-The Case of Mongolia?

碩士 === 國立屏東科技大學 === 熱帶農業暨國際合作系 === 102 === Abstract The Contents of Abstract in This Thesis: Mongolia is the motherland of the legendary ChinggisKhaan. It is a place surrounded by steppes, rugged hills, blue skies, crystalline lakes, and the vast Gobi desert. These natural resources have attracte...

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Bibliographic Details
Main Authors: Zolzaya Erdenechimeg, 左佳雅
Other Authors: Rebecca H. Chung
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/5xmh5k