| Summary: | 碩士 === 國立屏東教育大學 === 教育行政研究所 === 102 === The purpose of this study was to discuss the brand image relationship between enterprise’s morality and green management, and between brand image and organizational performances.
This study was made of the questionnaire. People of questionnaire whose position above layer of management who was in Taiwan McDonald’s restaurants.The main investigation of questionnaire was for four items,’’enterprise’s morality, green management, brand image and organizational performances’’. The total of questionnaire forstatistics was 358.The collected data were analyzed byfactors, reliability, descriptivestatistic,Pearson Product-Moment Correlation,t-Test, One-Way ANOVA,multiple stepwise regression analysis.The results of this study were as follows:
1. The positive and obvious influence on enterprise’s morality and brand image.
2. The positive and obvious influence on enterprise’s morality and organizational performances.
3. The positive and obvious influence ongreen management and brand image.
4. The positive and obvious influence ongreen management andorganizational performances.
5. The positive and obvious influence onbrand image and organizational performances.
6. To sum up with these findings, they can proposeconclusions and suggestions, as Taiwan fast food restaurantsreferences to promote method.
|
|---|
