A Study of Cultural Tourism Experiential Marketing, Tourism Image and Willingness to Revisit Penghu: Taking Erkan villages as an Example
碩士 === 國立澎湖科技大學 === 觀光休閒事業管理研究所 === 102 === Abstract The purpose of this study was to investigate the relationship of "Erkan villages in Penghu" Tourism Experiential Marketing, tourism image and willingness to revisit Penghu. In this study, questionnaires were filled out for tourists who v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e62bk3 |