The Influence of Relationship Marketing on Organizational Performance: A Case of the Kaohsiung Motor Vehicles Office

碩士 === 國立屏東商業技術學院 === 國際企業所 === 102 === In recent years, the government has promoted the convenience measures. Government agencies have introduced the concept of marketing. Many businesses have paid attention to the idea "relationship marketing" seriously. Most scholars make customer’s loy...

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Bibliographic Details
Main Authors: Tzu-Ting Hsieh, 謝姿婷
Other Authors: Te-Peng Wang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/05835320581847704345