Factors Affecting Consumer’s Shopping Intention on Social Community—Integrating Trust and Elaboration Likelihood Model Perspectives
碩士 === 國立高雄師範大學 === 事業經營系 === 102 === Today there are millions of users in Virtual Communities (VC) which have become an emerging E-commerce. VC use frequency has been raising in Taiwan. Consumers can receive information easily. Thus, firms started to establish platforms in VC that can help obtain m...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57mfm3 |