The Impact of Mall Tenant Variety, Promotion Variety and Physical Surroundings on Consumers'' Emotional Responses and Repatronage Intention
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === With the rapid growth of shopping mall in Taiwan, the mall management are eager to figure out how to make customer''s shopping experience exciting and pleasant, and retain visits and purchases. This study extended Mehrabian and Russell'...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89880235590446553535 |