The Relationships Among Brand image, Brand Identity, Customer Satisfaction, Repurchase Intention, and WOM for Consumers'' Using Smartphones
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === With the continuous progress of the times, we have entered the era of mobile phones. The cell phone is also changing everyone''s consumption method and life style. More and more people use smartphones to handle daily affairs and public life. So...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79053274866334975912 |