Mall shoppers'' Store Image and Purchasing Behaviors Towards Children''s Wear
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === Previous studies on mall store image mostly focused on the effects of its physical surrounding on shoppers’ buying behaviors. Very few investigated its effect on consumer’s purchase behaviors towards a specific product in the mall, such as children&ap...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/12106975308983795320 |