Antecedents and Consequences of Mobile Advertising - An Example of Convenience Store
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 102 === This study is about the attitude of the convenience store mobile advertising research. Brand trust and brand image are important factors to influence users’ behavior. In this study, brand trust and brand image are conceptualized as antecedents, to investi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67702884043077892682 |