A Study on Online Repurchase Intention based on the Integration of Signal Theory and Social Cognition Theory
碩士 === 國立高雄第一科技大學 === 資訊管理研究所 === 102 === An electronic commerce marketing channel is fully mediated by information technology, creating information asymmetry (i.e., limited information). Such asymmetry may impede consumers’ ability to effectively assess certain types of products, thus creating chal...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31665859217699978007 |