Shaping Outdoor Lifestyle: The Acculturation Experience of Ethnic Chinese Immigrant Consumers in New Zealand

博士 === 國立高雄第一科技大學 === 管理學院博士班 === 102 === This study explored how did the ethnic Chinese immigrant consumers shape their outdoor lifestyle through experiencing consumer acculturation. For immigrant consumers, along with the geographic movement, comes the problem of adapting to the consumer environm...

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Bibliographic Details
Main Authors: Chih-kwang Yang, 楊琦光
Other Authors: Tsuen-Ho Hsu
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/m57sh6