Shaping Outdoor Lifestyle: The Acculturation Experience of Ethnic Chinese Immigrant Consumers in New Zealand
博士 === 國立高雄第一科技大學 === 管理學院博士班 === 102 === This study explored how did the ethnic Chinese immigrant consumers shape their outdoor lifestyle through experiencing consumer acculturation. For immigrant consumers, along with the geographic movement, comes the problem of adapting to the consumer environm...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/m57sh6 |