A Study on the Influencing Factors of Online Game players'' Loyalty
碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 102 === As the internet pervasive, more and more company joined to this online game market and tries to gain profit in this market. However, the key to success in this market is consumer satisfaction and loyalty. Because the cost of attracting new customers is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52840312861917433268 |