A Study on the Influencing Factors of Positive Word of Mouth of Social Media Brand
碩士 === 國立高雄第一科技大學 === 資訊管理系企業電子化碩士班 === 102 === This study takes the social media brand LINE as an example. Given the intense competition among the social media, the results indicated that the “trendy, influential and successful” dimension of brand personality influenced customers’ brand preference...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/25700113203482045122 |