A study of Using Motivation, Perceived Value and User Experience of Market Segmentation on On-line Recipe: Social Community Sites of Recipe and Application of Recipe as Example
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 102 === This study aimed to segment different types on-line recipe users with using motivation and perceived value, and understand the difference of user experience. The samples of this study were users aged 18 who used social community sites and applications of on-li...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/js783q |