The Mediating Role of Trust between Product Knowledge, Food Certification Label and Consumer’s Purchases Intention
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所在職專班 === 102 === Abstract In recent years, Taiwan''s food market is flooded with sinister goods and unscrupulous manufacturers with high-profit but low-quality business practices; therefore, Taiwanese consumers are encountering increasingly serious food security...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68059237506859696668 |