A Study of Strategic Marketing of Resort Hotel—A Case Study of D Resort Hotel in Yuchih Township, Nantou County
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 102 === Sun Moon Lake, located in Yuchih Township, Nantou County, and featured by high mountains and lakes, aboriginal culture as well as nature ecology, attracts more than six million visits each year. D resort hotel has been constructed since September 2012. Althoug...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nz7jst |