The Study on the Influence of Employee Brand and Employee Brand Behavior on Customer Brand Loyalty ─An Example of Coffee Shop
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 102 === With such a wide range of demands from consumers nowadays, enterprises try to build customer brand loyalty from that differentiation of product of service The present study seeks to realize whether employee behavior related to brand can affect customer brand...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w56z3z |