A Study of Visitor’s Motivation, Tourism Image and Loyalty of B&B Placed in Local Agricultural Products Marketing--A Case of Old-Five B&B in the Nantou County

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 102 ===   The main purpose of this paper is to investigate the marketing of agricultural products into the local B & B and its tourist consumer behavior research relationships. The study subjects for travelers who stay in Nantou County Five residence, according...

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Bibliographic Details
Main Authors: Ming-Feng Lee, 李明峰
Other Authors: Moue-Chien Lee
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/73jh24