A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 102 === 　　The purpose of this study was to explore travel motivations, travel images, travel experiences and visitor satisfaction at Chichi area. We surveyed 450 visitors and collected 436 valid questionnaires, all of which were analyzed by Descriptive Statistics, F...

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Bibliographic Details
Main Authors:	Po-Jen Lai, 賴柏任
Other Authors:	Kai-Wayne Chuang
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/8735mm

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spelling	ndltd-TW-102NHU007200032019-05-15T21:14:31Z http://ndltd.ncl.edu.tw/handle/8735mm A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area 旅遊動機、旅遊意象、旅遊體驗與遊客滿意度之研究－以集集地區為例 Po-Jen Lai 賴柏任碩士南華大學旅遊管理學系旅遊管理碩士班 102 　　The purpose of this study was to explore travel motivations, travel images, travel experiences and visitor satisfaction at Chichi area. We surveyed 450 visitors and collected 436 valid questionnaires, all of which were analyzed by Descriptive Statistics, Factor Analysis, Confidence Analysis, T-test, Single Factor ANOVA, Relation Analysis and Regression Analysis. The results were as following： 1. there was a significant correlation among travel motivations, travel images, travel experiences and visitor satisfaction. 2. travel motivations, travel images had a positive effect on both travel experiences and visitor satisfaction; travel experiences had a positive effect on visitor satisfaction. 3. travel motivations and travel images by the recreational experience that some intermediary impact on visitor satisfaction. Kai-Wayne Chuang 莊鎧溫 2014 學位論文 ; thesis 86 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 102 === 　　The purpose of this study was to explore travel motivations, travel images, travel experiences and visitor satisfaction at Chichi area. We surveyed 450 visitors and collected 436 valid questionnaires, all of which were analyzed by Descriptive Statistics, Factor Analysis, Confidence Analysis, T-test, Single Factor ANOVA, Relation Analysis and Regression Analysis. The results were as following： 1. there was a significant correlation among travel motivations, travel images, travel experiences and visitor satisfaction. 2. travel motivations, travel images had a positive effect on both travel experiences and visitor satisfaction; travel experiences had a positive effect on visitor satisfaction. 3. travel motivations and travel images by the recreational experience that some intermediary impact on visitor satisfaction.
author2	Kai-Wayne Chuang
author_facet	Kai-Wayne Chuang Po-Jen Lai 賴柏任
author	Po-Jen Lai 賴柏任
spellingShingle	Po-Jen Lai 賴柏任 A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area
author_sort	Po-Jen Lai
title	A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area
title_short	A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area
title_full	A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area
title_fullStr	A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area
title_full_unstemmed	A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area
title_sort	study of the relationship among travel motivations, travel images, travel experiences and visitor satisfaction--the case of the chichi area
publishDate	2014
url	http://ndltd.ncl.edu.tw/handle/8735mm
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A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area

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