A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area

碩士 === 南華大學 === 旅遊管理學系旅遊管理碩士班 === 102 ===   The purpose of this study was to explore travel motivations, travel images, travel experiences and visitor satisfaction at Chichi area. We surveyed 450 visitors and collected 436 valid questionnaires, all of which were analyzed by Descriptive Statistics, F...

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Bibliographic Details
Main Authors: Po-Jen Lai, 賴柏任
Other Authors: Kai-Wayne Chuang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/8735mm