The Research of Sales Promotion, Experience Marketing and Customer Satisfation to Purchase Intentions Analysis--Take the Chiayi as an Example

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 102 ===   Nowadays, the wholesell shops is facing intense competition. The Marketing effect is decreasing due to sales promotion, so the most important thing is to meet sales promotion. The purpose is to maintain advantage by customer satistation to be pleased promo...

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Bibliographic Details
Main Authors: Jou Huang, 黃柔
Other Authors: Wei-Shang Fan
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/86202982525465484917