Consumer Research Outside Eating Breakfast Purchase Intention--A Case Study of Chiayi City Franchising Breakfast Shop

碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 102 ===   Numerous brands of chain breakfast shops are ubiquitous in the market. On the one hand, in order to meet the needs of modern consumers, the breakfast market has extended a various range of products. On the other hand, the modern life habits change, and mak...

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Bibliographic Details
Main Authors: Chien-Hsiang Lu, 陸建翔
Other Authors: Wei-Shang Fan
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/h34u84