The Study of the Influence among Brand Attitudes, Involvement With Product, and Customer Value on Purchase Intention--The Mediating Effect of Placement Marketing
碩士 === 南華大學 === 企業管理系管理科學碩博士班 === 102 === Through television, movies, and plot connection, product placement has become a hot marketing approach in recent years. The consumer receives the brand and product information more quickly and conveniently. However, for different consumers, there are diffe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91516057465018774458 |