Study on the Influence of Enterprise Competitiveness in Food and Beverage Industry by Conducting Virtual Communities: A Case Study of Facebook
碩士 === 南華大學 === 資訊管理學系 === 102 === The rising Facebook fan page for enterprises to drive new marketing style, are different from the traditional marketing models. The fan pages offer consumers new senses of affinity and emotion. This study worked with the restaurant industries which have Facebook...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k7225f |