An Evaluation of the Service Quality and Satisfaction of Company C - owned Guesthouses:An Important Performance Analysis Approach

碩士 === 國立東華大學 === 管理學院高階經營管理碩士在職專班 === 102 === With the booming of the lodging industry and the increasing living standards of people, customers are becoming demanding higher service quality from lodging enterprises. As a result, the creation of customer satisfaction through outstanding services ha...

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Bibliographic Details
Main Authors: Ching-Yen WU, 吳青燕
Other Authors: Dauw-Song Zhu
Format: Others
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/3sz45b