Cultural Values in Television Advertising in Mongolia: A Content Analysis
碩士 === 國立東華大學 === 國際企業學系 === 102 === Advertising in foreign markets has long remained a crucial issue among scholars and firms alike. This is primarily due the differences in cultural values across countries, which call for adaptations in how advertisements are designed. Despite the presence of exte...
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/spbq26 |