A Study of influence factors of users' purchase intention of mobile telecommunication software-LINE APP as an example
碩士 === 國立東華大學 === 企業管理學系 === 102 === Free communication software has become a popular communication channel due to popularity of smart phones. Therefore, users also change their ways of interpersonal communication, for example, they use expressions, stickers and text messages rather than direct comm...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c4t68n |