The Effects of Country-of-Origin Image and Brand Image Toward Consumer Purchase Intentions -A Case of Xiaomi Smartphone
碩士 === 國立東華大學 === 企業管理學系 === 102 === Products made in China have given consumers negative impressions in recent years because of continuous emergence of unsafe products as well as fake mobile phones that have not been verified for quality compliance. In order to cut down production costs, China man...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/hq452z |