“e-Sports” as a Corporate Strategy of Video Game Firm: A Case Study of Wargaming Company
碩士 === 國立東華大學 === 企業管理學系 === 102 === This study investigates how the video game firm uses the "e-sports" weapon as a development strategy. By using a case of the game company "Wargaming" in Belarus, this study shows how the company use "e-sports" factor for promoting hi...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wwn45m |