Study on Social Marketing of John Tung Foundation- Using the Tobacco Hazards Prevention Act as Example
碩士 === 國立東華大學 === 公共行政學系 === 102 === Since the expansion of the concept of marketing, the word “marketing” has been applied to various non-commercial fields from commercial fields. The concept of social marketing adopted by the study was to apply the concept of marketing to health concepts and the m...
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| Format: | Others |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2gf7mp |