An Investigation of buyers’ Re-purchase Intentions from the perspectives of Familiarity, Reputation, Emotions and Trust in a C2C Context
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 102 === E-commerce has been a more popular way for the business to sale its products to the customers. Therefore, more attention is needed for the e-commerce websites to maintain and increase the consumers' re-purchase intention in this highly competitive electro...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/03946886335361764972 |