A RESEARCH ON SERVICE QUALITY SCALE OF RETAILING BUSINESSES IN TAIWAN – USING TAIWAN FRESH SUPERMARKET AS AN EXAMPLE
碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === Many industries use SERVQUAL scale from Parasuraman et al. (1988) to measure the quality of service but this scale doesn’t applicable to measure all industries. Therefore, Dabholkar et al. (1996) propose RSQS scale to measure the quality of service in retail....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q546a2 |