Investigating the Influence of Presales Service Quality on Purchasing Intention by Mediating Effect of Perceived Value - Taiwan Machine Tool Industry for Example
碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === Taiwan machine tool companies are mostly small and medium enterprises which have good world market share currently, but also face severe challenges from lacking high end product development and raising of low-end product from competitors. Manufacturing servitiz...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gnpes5 |